Senior eCommerce support, without the full-time hire.
Your next chapter, with someone in your corner. I bring 13+ years of eCommerce experience to help you find your focus, grow your store and get things done.
HOW I CAN HELP
A clearer direction.
Practical support to get there.
Whether you need a fresh pair of eyes, help with a specific project or someone alongside your team, we can find the right starting point.
Shopify optimisation
Make your Shopify store easier to shop and manage. Product pages, collections, navigation and mobile improvements, prioritised around your customers and commercial goals.
Explore Shopify support ↗Fractional eCommerce leadership
An experienced eCommerce lead, with a commitment that fits your business. I work with your team to set priorities, coordinate the work and keep projects moving.
Explore fractional support ↗Klaviyo email & SMS
Make your customer communications work harder. Account setup, automated flows, audience segmentation and ongoing campaigns, all built around your brand and customers.
Explore Klaviyo support ↗Strategic eCommerce support
Turn your commercial goals into a focused plan for your online store. From trading calendars to conversion improvements, I help you decide what deserves your attention next.
Explore strategy support ↗Campaign planning & analysis
Plan launches, promotions and seasonal campaigns with clear objectives. Coordinate your store and email activity, review the results and use what you learn to shape the next campaign.
Explore campaign support ↗Website audits
Understand where your store could be doing more. A review of navigation, mobile experience, product journeys and checkout, followed by a prioritised action plan.
Explore website audits ↗Squarespace website design
A considered website that makes your business easy to understand. Design, build and handover, with your brand and the people using your site at the centre.
Explore website design ↗A lot on your list?
You don’t need to arrive with a finished brief. Tell me what’s happening in your business and we’ll work out where support could make the biggest difference.
Book a free 30-minute call ↗A CLOSER LOOK AT KLAVIYO
From first hello
to the next order.
Your email programme should feel like a natural part of your brand. I can review what’s in place, identify the gaps and help you build stronger customer journeys.
- Welcome, abandoned checkout and post-purchase flows
- Customer segments, win-back journeys and VIP communications
- Campaign planning, testing and ongoing optimisation
SELECTED WORK
Different brands.
The same hands-on approach.

Kindred of Ireland
eCommerce consultancy

Northern Monk
eCommerce strategy & online management

Healthcare Ireland Group
Website design & build
THE PERSON BEHIND PEBBLE
Hello, I’m Victoria.
Commercial thinking, with someone who gets stuck in.
I’ve spent over 13 years in eCommerce, working across beauty, food and drink, lifestyle and more. Before founding Pebble, I was Head of eCommerce at Northern Monk.
Now based in Northern Ireland, I work with brands across the UK and beyond. I bring experience from both in-house and agency roles, alongside practical knowledge of Shopify, Klaviyo and Squarespace.
I help you choose what to prioritise, then work with you to make it happen.
More about me ↗HOW IT WORKS
A simple place to start.
Your business, your next step.
A free 30-minute conversation about where you are, what you want to achieve and what’s getting in the way.
Clear scope. Clear expectations.
I’ll outline the work, timeline and investment so you know what working together would look like.
Support that fits.
A focused project, ongoing support or fractional leadership. We agree the right approach, then get to work.
YOUR NEXT CHAPTER
What would you like
to move forward?
Bring your questions, your plans or the thing you’ve been putting off.
Book a free 30-minute callPrefer email? victoria@pebbleconsulting.uk