Senior eCommerce support for growing brands, without the full time hire.

Whether you're scaling fast, navigating a platform change, or need expert hands on your email marketing, Pebble brings senior level eCommerce expertise exactly when you need it.

How I can help

Strategic eCommerce Support

End to end commercial thinking for your online store. From trading calendars and promotional planning to conversion optimisation and competitor analysis - I help you to make better decisions.

Strategic eCommerce Support

Klaviyo Email & SMS Marketing

Setup, flows, segmentation, and campaign management. Whether you're starting from scratch or want to get more from your existing account, I'll build a programme that drives revenue on autopilot.

Klaviyo Email & SMS Marketing

Fractional eCommerce Leadership

Senior eCommerce management on a part-time or project basis. Ideal for growing brands that need an experienced Head of eCommerce without the full-time cost. I embed in your team, set direction, and get things done.

Website Audits

Website Audits

A thorough review of your online store covering UX, conversion rate, navigation, mobile experience, and checkout flow, with a clear prioritised action plan to increase performance.

Fractional eCommerce Leadership

Squarespace Website Design

Clean, conversion-focused Squarespace builds tailored to your brand. From first look to launch ready site, I handle the design, build, and handover.

Squarespace Website Design

Klaviyo Specialist

Email and SMS is still one of the highest ROI channels in eCommerce, but only when it's set up properly.

I help brands build Klaviyo programmes that are properly segmented, automated, and actually on brand. From welcome flows to win-back sequences, abandoned cart to VIP tiers, I'll audit what you have, plug the gaps, and build the rest.

Let's talk Klaviyo

Right for you if…

How it works

A. Discovery Call

We spend 30 minutes getting under the skin of your business - where you are, where you want to be, and what's in the way.

B. Proposal & Plan

I'll put together a clear scope of work, timeline, and investment. No jargon, no surprises.

C. We get to work

I embed into your team - whether that's a one off project, a rolling retainer, or fractional leadership. You get senior eCommerce expertise without the overhead.

Projects

About

Background

I’ve spent over 13 years working in eCommerce across a wide range of industries - from stationery, then beauty with He-Shi and Skinician. I then made the move to England to broaden my experience, which led me to my most recent role as Head of eCommerce at Northern Monk, one of the most recognised independent breweries. I’ve since moved back home to Northern Ireland, where I now work with brands remotely across the UK and beyond.

Industries & experience

After over a decade building and growing online stores both in house and in agency, I made the move to go independent, driven by the realisation that the expertise and systems I’d developed could make a real difference to more brands, not just one.

I’ve worked across B2C and DTC eCommerce in industries including:

·       Stationery

·       Beauty & wellness

·       Food & drink / FMCG

·       Brewing & hospitality

·       Lifestyle & homeware

I bring a commercial mindset developed across all of these sectors, with particular depth in Shopify, Squarespace, Klaviyo, and the day to day realities of trading an online store.

How I work

I’m not a consultant who hands over a deck and disappears. I embed into your team, get hands on with the work, and will then give you straight talking advice without the fluff. Whether I’m running your email marketing, leading your eCommerce strategy, or auditing your site, you can expect clear communication, fast execution, and a genuine focus on results.

My approach is always strategic and practical; I’ll help you figure out what to prioritise, then actually help you do it.

Based in the UK

I’m based in Northern Ireland, and work with brands remotely across the UK and beyond.

Location

Northern Ireland, in Bangor by the sea

Contact

Not sure where to start? Let’s talk.

Reach out to book a free 30 minute call and we'll figure out together where I can make the most impact for your business.