How I can help
SERVICES
The right expertise.
Exactly when you need it.
A focused project, an ongoing partnership or an experienced lead in your team. Let’s find the right fit for your next chapter.
How I can help.
01 / LEADERSHIP
Fractional eCommerce support
Senior direction and hands-on help on a part-time or project basis. I work alongside your team to keep commercial priorities and delivery connected.
- eCommerce priorities and planning
- Team and agency coordination
- Practical support with delivery
02 / SHOPIFY
Shopify optimisation
Make your Shopify store easier to shop and manage, with practical improvements grounded in your customer journey and commercial priorities.
- Product and collection page improvements
- Navigation, mobile and checkout reviews
- Prioritised changes, testing and performance reviews
03 / RETENTION
Klaviyo email & SMS
Thoughtful campaigns and automated customer journeys, from a first hello to a repeat purchase.
- Account setup and reviews
- Flows and segmentation
- Campaign planning and management
04 / DIRECTION
eCommerce strategy
A clear plan for your online store, grounded in the realities of your business and customers.
- Trading calendars and promotions
- Conversion improvements
- Competitor and performance reviews
05 / CAMPAIGNS
Campaign planning & analysis
Give launches, promotions and seasonal moments a clear plan, then understand what worked and what to improve next.
- Campaign calendars and commercial objectives
- Coordination across your store and email
- Performance analysis and next-step recommendations
06 / FRESH EYES
Website audits
Understand where your store could work harder, with a prioritised action plan you can put into practice.
- Navigation and product journeys
- Mobile experience
- Checkout and conversion opportunities
07 / FOUNDATIONS
Squarespace design
A considered website built around your business, your brand and the people who use it.
- Website structure and design
- Build and mobile layouts
- Launch preparation and handover
CHOOSING YOUR SUPPORT
What do you need right now?
A defined project
Useful when you have a specific challenge: Shopify optimisation, a website audit, Klaviyo improvements or a Squarespace build. We agree the scope, deliverables and timeline before work begins.
Ongoing practical help
For work that needs regular attention, such as campaigns, trading plans and customer journey improvements. We agree priorities together and review them as your business changes.
Senior leadership in your team
Fractional support gives you an experienced eCommerce lead on a part-time basis, bringing direction and coordination alongside hands-on delivery.
Not sure which is right?
Start with a conversation about your goals, team and challenges. I’ll recommend a scope that fits the work.
HOW IT WORKS
A clear place to start.
01 / TALK
Your business, your next step.
A free 30-minute call to understand your ambitions and what’s getting in the way.
02 / PLAN
Know what comes next.
A clear proposal setting out scope, timeline and investment before work begins.
03 / DO
Move things forward.
Practical help through a focused project, ongoing support or fractional leadership.
YOUR NEXT CHAPTER
Not sure where to start?
Let’s talk.
Tell me where you are. Let’s work out where you could go.
Arrange a free 30-minute callStrategic eCommerce Support
End to end commercial thinking for your online store. From trading calendars and promotional planning to conversion optimisation and competitor analysis - I help you to make better decisions.
Klaviyo Email & SMS Marketing
Setup, flows, segmentation, and campaign management. Whether you're starting from scratch or want to get more from your existing account, I'll build a programme that drives revenue on autopilot.
Fractional eCommerce Leadership
Senior eCommerce management on a part-time or project basis. Ideal for growing brands that need an experienced Head of eCommerce without the full-time cost. I embed in your team, set direction, and get things done.
Website Audits
A thorough review of your online store covering UX, conversion rate, navigation, mobile experience, and checkout flow, with a clear prioritised action plan to increase performance.
Squarespace Website Design
Clean, conversion-focused Squarespace builds tailored to your brand. From first look to launch ready site, I handle the design, build, and handover.
Klaviyo Specialist
Email and SMS is still one of the highest ROI channels in eCommerce, but only when it's set up properly.
I help brands build Klaviyo programmes that are properly segmented, automated, and actually on brand. From welcome flows to win-back sequences, abandoned cart to VIP tiers, I'll audit what you have, plug the gaps, and build the rest.
