How I can help
THE PERSON BEHIND PEBBLE
Hello, I’m Victoria.
From plan to practice.
Over 13 years in eCommerce. A commercial mindset. And a belief that good advice should come with practical help to put it into action.
Based in Bangor, Northern Ireland. Working with brands across the UK and beyond.
MY BACKGROUND
Experience from inside the business.
My eCommerce career started in stationery, before moving into beauty with He-Shi and Skinician. A move to England broadened that experience and led to my role as Head of eCommerce at Northern Monk.
I’ve since returned home to Northern Ireland and founded Pebble, bringing that experience to businesses that need senior eCommerce support without a full-time hire.
Working both in-house and in agency has given me a practical understanding of the people, priorities and everyday decisions behind an online store.
HOW I WORK
A partner in the work.
Commercial focus
I look at the bigger picture: your customers, your trading plans and what your business needs to move forward.
Clear priorities
We work out what deserves attention first, then agree a plan that your team can understand and act on.
Hands-on delivery
I work alongside you to put the plan into practice, with straightforward communication and practical support.
INDUSTRIES & PLATFORMS
Different sectors.
A shared commercial approach.
My experience spans stationery, beauty and wellness, food and drink, brewing and hospitality, and lifestyle and homeware.
I bring practical knowledge of Shopify, Klaviyo and Squarespace, alongside the day-to-day realities of running and growing an online store.
See a selection of my work ↗A GOOD FIT
Someone in your corner.
Pebble can be a good fit if you need an experienced voice in your team, a clearer plan for your store, help with email marketing or a fresh perspective on your website.
We can work together on a defined project, through ongoing support or with fractional leadership.
Explore ways to work together ↗YOUR NEXT CHAPTER
Not sure where to start?
Let’s talk.
Tell me where you are. Let’s work out where you could go.
Arrange a free 30-minute callStrategic eCommerce Support
End to end commercial thinking for your online store. From trading calendars and promotional planning to conversion optimisation and competitor analysis - I help you to make better decisions.
Klaviyo Email & SMS Marketing
Setup, flows, segmentation, and campaign management. Whether you're starting from scratch or want to get more from your existing account, I'll build a programme that drives revenue on autopilot.
Fractional eCommerce Leadership
Senior eCommerce management on a part-time or project basis. Ideal for growing brands that need an experienced Head of eCommerce without the full-time cost. I embed in your team, set direction, and get things done.
Website Audits
A thorough review of your online store covering UX, conversion rate, navigation, mobile experience, and checkout flow, with a clear prioritised action plan to increase performance.
Squarespace Website Design
Clean, conversion-focused Squarespace builds tailored to your brand. From first look to launch ready site, I handle the design, build, and handover.
Klaviyo Specialist
Email and SMS is still one of the highest ROI channels in eCommerce, but only when it's set up properly.
I help brands build Klaviyo programmes that are properly segmented, automated, and actually on brand. From welcome flows to win-back sequences, abandoned cart to VIP tiers, I'll audit what you have, plug the gaps, and build the rest.
