Background

I’ve spent over 13 years working in eCommerce across a wide range of industries - from stationery, then beauty with He-Shi and Skinician. I then made the move to England to broaden my experience, which led me to my most recent role as Head of eCommerce at Northern Monk, one of the most recognised independent breweries. I’ve since moved back home to Northern Ireland, where I now work with brands remotely across the UK and beyond.

Industries & experience

After over a decade building and growing online stores both in house and in agency, I made the move to go independent, driven by the realisation that the expertise and systems I’d developed could make a real difference to more brands, not just one.

I’ve worked across B2C and DTC eCommerce in industries including:

·       Stationery

·       Beauty & wellness

·       Food & drink / FMCG

·       Brewing & hospitality

·       Lifestyle & homeware

I bring a commercial mindset developed across all of these sectors, with particular depth in Shopify, Squarespace, Klaviyo, and the day to day realities of trading an online store.

How I work

I’m not a consultant who hands over a deck and disappears. I embed into your team, get hands on with the work, and will then give you straight talking advice without the fluff. Whether I’m running your email marketing, leading your eCommerce strategy, or auditing your site, you can expect clear communication, fast execution, and a genuine focus on results.

My approach is always strategic and practical; I’ll help you figure out what to prioritise, then actually help you do it.

Based in the UK

I’m based in Northern Ireland, and work with brands remotely across the UK and beyond.